Leading reasons to shop during the holiday shopping period Asia 2023, by country

Published by S. Ganbold, Jan 9, 2024
According to a survey conducted by Rakuten Insight in November 2023, sales were the leading reason to shop during the holiday shopping period in Asia. Having to buy gifts was another popular reason consumers in Asia shopped during the holiday shopping period as of November 2023.

Leading reasons to shop during the holiday shopping period in Asia in 2023, by country or territory

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Release date

December 2023

Region

Asia

Survey time period

November 9 to 30, 2023

Number of respondents

90,002 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "What are the main reasons for you to shop during the holiday shopping period? (choose up to three answers)"

Number of respondents in:
China - 7,029;
Hong Kong - 2,813;
Indonesia - 6,660;
India - 19,507;
Japan - 254;
South Korea - 3,433;
Malaysia - 8,326;
the Philippines - 8,463;
Singapore - 4,596;
Thailand - 15,395;
Taiwan - 10,510;
and Vietnam - 3,016.

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Statistics on " Shopping behavior in the Asia-Pacific region "

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Overview

6

Online shopping

4

Payment methods

3

Shopping channel

4

Shopping platforms

4

Holiday shopping

3

Consumer preferences

5

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Topics

Shopping behavior in the Asia-Pacific regionOnline grocery shopping in South KoreaE-commerce in the Asia-Pacific regionRetail shopping behavior in ThailandLuxury goods market in the Asia-Pacific region
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