Longest running Hindi soap opera India 2023, by episode count
The Hindi television serial, Yeh Rishta Kya Kehlata Hai, was the longest running soap opera in India as of August 2023 with around 4000 episodes having aired since 2009. It was followed by the comedy series Taarak Mehta ka Oolta Chashma and the television drama Kumkum Bhagya.