Preferred channel for shopping in India November 2023

Published by A. Minhas, Jan 8, 2024
In a survey conducted by Rakuten Insight in November 2023 on multichannel retail shopping among Indian consumers, the majority of respondents browsed for products online and later bought them in a physical store. On the other hand, 34 percent of consumers found the product and purchased it online.

Preferred channel for shopping in India as of November 2023

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Release date

December 2023

Region

India

Survey time period

November 9 to 30, 2023

Number of respondents

34,923 respondents

Age group

16 years and above

Special properties

13,411 female and 21,512 male respondents

Method of interview

Online survey

Supplementary notes

Survey question: "Which channels do you usually use to purchase an item?"

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Statistics on " Shopping behavior in India "

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Overview

5

Purchase channels

4

Payment methods

5

Online shopping

5

Holiday shopping

4

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Topics

Shopping behavior in IndiaShopping behavior in JapanShopping behavior in ChinaShopping behavior in the Middle East and North AfricaShopping behavior in South Korea
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