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Change in programmatic ad budgets in the U.S. 2024

Published by Statista Research Department, Feb 13, 2024

During a November 2023 survey carried out among advertising decision-markers at brands, agencies and publishers who oversaw programmatic in the United States, 62 percent of respondents stated their companies would be increasing investment in programmatic advertising in 2024 compared to 2023. On the other hand, six percent said the investment would decrease.

Share of advertisers who were planning to increase vs decrease their programmatic spending in the United States in 2024

table column chart

Characteristic	Share of respondents
Increasing	62%
Unsure	32%
Decreasing	6%

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Details: United States; Proximic; November 14 to 22, 2023; 200 respondents; among advertising decision-markers at brands, agencies and publishers who oversee programmatic

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Source

Proximic

Survey by

Proximic

Survey name

State of Programmatic 2024

Published by

Proximic

Source link

State of Programmatic 2024, page 8

Release date

February 2024

Citation formats

Region

United States

Survey time period

November 14 to 22, 2023

Number of respondents

200 respondents

Special properties

among advertising decision-markers at brands, agencies and publishers who oversee programmatic

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