Plant-based meat alternative sales in the United States 2022, by channel

The source notes about its methodology: "Source: Foodservice sales are extrapolated for the total U.S. foodservice market by multiplying Circana’s 41 percent coverage estimate by a multiplier of 2.4 to reach an estimated 100 percent. Foodservice sales shown are at the wholesale, distributor to operator level, not point-of-sale. Retail and e-commerce sales are not multiplied by and do not necessarily represent 100 percent coverage. The retail data presented in this graph is based on custom GFI and PBFA plant-based categories that were created by refining standard SPINS categories. Due to the custom nature of these categories, the presented data will not align with standard SPINS categories.

Source: Retail - SPINS Natural Grocery Channel, SPINS Conventional Multi Outlet Channel (powered by Circana, formerly IRI & NPD) | 52 Weeks Ending 1/1/2023. Ecommerce – NPC, All Outlets 52 weeks ending 1/1/2023. Foodservice – Circana, formerly IRI & NPD/SupplyTrack, 12 ME Dec 2022. "