![Stephanie Chevalier](https://cdn.statcdn.com/static/../CMS/contactperson/ERI1654_1712238975.png)
Most purchased categories via live commerce in the United States 2022
When participating in live stream shopping during 2022, consumers in the United States showcased a preference for clothing and personal hygiene items. Although clothing stood out as the most frequently purchased category through live shopping in the U.S., beauty and self-care products, including skincare, body care, and hair care, constituted four of the top five most purchased product categories in this channel.