Use of AI in B2C e-commerce operations in the United States 2023

Published by Daniela Coppola, May 15, 2024
In the United States, one in three business-to-consumer (B2C) organizations fully included AI-based technologies in their e-commerce operations, a 2023 survey showed. Another 47 percent of professionals answered their companies are experimenting with artificial intelligence tools.

Share of business-to-consumer (B2C) e-commerce companies using AI in the United States in 2023

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Release date

February 2024

Region

United States

Survey time period

October 6 to November 8, 2023

Supplementary notes

Buying activity was collected from websites operating on Salesforce Commerce Cloud. To qualify for inclusion, a digital commerce site must have conducted transactions throughout the analysis period (Q4 2022 through Q3 2023) and met a monthly minimum visit and order threshold.

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Artificial intelligence in U.S. e-commerceArtificial intelligence (AI) worldwideArtificial intelligence (AI) in the United StatesGenerative artificial intelligence (AI)Artificial Intelligence in Germany
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