Pandora's advertising revenue 2006-2023

Published by
Julia Faria,
Feb 13, 2024
In 2023, Pandora's advertising revenue amounted to 1.6 billion U.S. dollars, increasing by 30 percent on the value of 1.18 billion reported two years earlier. The the last measured fiscal year, advertising accounted for roughly 75 percent of Pandora's total revenue.

Pandora's advertising revenue from 2006 to 2023 (in million U.S. dollars)

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Release date

February 2024

Region

Worldwide

Survey time period

February 1, 2006 to December 31, 2023

Supplementary notes

* Transition period. Until January 2013, Pandora's fiscal year started in February and ended in January of the following year. Starting with January 2014, Pandora's fiscal year will start on January 1 and end on December 31 of the same year.
Figures other than for 2018 and 2019 come from earlier financial releases.
Figures have been rounded.
Pandora was acquired by SiriusXM on February 1, 2019, and as such, all figures for years prior to this point refer to Pandora's results pre-acquisition. SiriusXM Holdings included data for years 2018 and 2019 in its 2019 annual report. Data preceding 2020 were taken from earlier reports.

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