Total alcoholic beverage sales in the U.S. 2006-2022
Where is the growth coming from?
If we look at the different segments within the alcoholic beverage industry, we see that beer has been losing market share to spirits and to a lesser extent wine. Since 2010, spirits have gathered an additional nine percent of the alcohol market while beer has lost nearly the same amount over that time. The rise in total alcohol sales might then be explained by this shift towards spirits, where in 2022 “all categories saw positive growth.