In 2022, paid-for search was the leading digital advertising format in Denmark, attracting 46.3 percent of digital advertising spending. Display followed closely with 42.1 percent, whereas classifieds and directories accounted for 11.6 percent of the total.
Distribution of digital advertising spending in Denmark in 2022, by format
Characteristic
Share
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Europe. (July 19, 2023). Distribution of digital advertising spending in Denmark in 2022, by format [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/278782/denmark-digital-advertising-spending-by-format/
IAB Europe. "Distribution of digital advertising spending in Denmark in 2022, by format." Chart. July 19, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/278782/denmark-digital-advertising-spending-by-format/
IAB Europe. (2023). Distribution of digital advertising spending in Denmark in 2022, by format. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/278782/denmark-digital-advertising-spending-by-format/
IAB Europe. "Distribution of Digital Advertising Spending in Denmark in 2022, by Format." Statista, Statista Inc., 19 Jul 2023, https://www.statista.com/statistics/278782/denmark-digital-advertising-spending-by-format/
IAB Europe, Distribution of digital advertising spending in Denmark in 2022, by format Statista, https://www.statista.com/statistics/278782/denmark-digital-advertising-spending-by-format/ (last visited June 18, 2024)
Distribution of digital advertising spending in Denmark in 2022, by format [Graph], IAB Europe, July 19, 2023. [Online]. Available: https://www.statista.com/statistics/278782/denmark-digital-advertising-spending-by-format/