In 2022, Hershey’s, largest chocolate manufacturer in North America, invested almost 518 million U.S. dollars in advertising activities, up from approximately 512 million U.S. dollars in the previous year.
Some of the most beloved frozen novelty treats brands in the United States included Klondike bars, Popsicle Frozen Treats, and Fudgesicle. Klondike bars were consumed by about 38 million U.S. consumers, making it by far the favorite of the year. Store branded options were also eaten by many in the United States: an estimated 30 million consumers indulged themselves with store brand frozen novelty treats.
Advertising expenditure of the Hershey Company worldwide from 2008 to 2022
(in million U.S. dollars)
Characteristic
Expenditure in million U.S. dollars
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Prior to 2018 only advertising expense was reported.
Numbers have been rounded to provide a better understanding of the statistic. Data prior to 2018 were taken from previous editions of the report.
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Hershey's. (February 17, 2023). Advertising expenditure of the Hershey Company worldwide from 2008 to 2022 (in million U.S. dollars) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/294536/hershey-company-advertising-expenditure/
Hershey's. "Advertising expenditure of the Hershey Company worldwide from 2008 to 2022 (in million U.S. dollars) ." Chart. February 17, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/294536/hershey-company-advertising-expenditure/
Hershey's. (2023). Advertising expenditure of the Hershey Company worldwide from 2008 to 2022 (in million U.S. dollars) . Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/294536/hershey-company-advertising-expenditure/
Hershey's. "Advertising Expenditure of The Hershey Company Worldwide from 2008 to 2022 (in Million U.S. Dollars) ." Statista, Statista Inc., 17 Feb 2023, https://www.statista.com/statistics/294536/hershey-company-advertising-expenditure/
Hershey's, Advertising expenditure of the Hershey Company worldwide from 2008 to 2022 (in million U.S. dollars) Statista, https://www.statista.com/statistics/294536/hershey-company-advertising-expenditure/ (last visited June 18, 2024)
Advertising expenditure of the Hershey Company worldwide from 2008 to 2022 (in million U.S. dollars) [Graph], Hershey's, February 17, 2023. [Online]. Available: https://www.statista.com/statistics/294536/hershey-company-advertising-expenditure/