Opinion on brands and branded products in Germany 2023

Published by
Kasia Davies,
Oct 23, 2023
This statistic shows data regarding opinions on brands and branded products in Germany in 2023. That year, around 38 percent of respondents agreed with the statement that brands often speak for the quality of a product.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Agreement with statements on brands and branded products in Germany in 2023

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Release date

June 2023

Region

Germany

Survey time period

2023

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on population:
German-speaking population aged 14 years and older in private households at main place of residence in the Federal Republic of Germany.

Information on total sample:
2023: 23,191 respondents, representing 70.63 million people.

More information on methodology available here.

The original survey question allowed for multiple answers. Percentage points may therefore exceed 100 percent.

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