In 2021, digital advertising spending in Germany stood at 4.38 billion euros, out of which 2.66 billion was invested in desktop advertising and 1.72 billion in mobile advertising. Mobile accounted for 39 percent of the total.
Digital advertising spending in Germany in 2023, by device
(in billion euros)
Characteristic
Spending in million euros
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RMS. (January 31, 2024). Digital advertising spending in Germany in 2023, by device (in billion euros) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/388580/digital-advertising-expenditure-in-germany/
RMS. "Digital advertising spending in Germany in 2023, by device (in billion euros)." Chart. January 31, 2024. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/388580/digital-advertising-expenditure-in-germany/
RMS. (2024). Digital advertising spending in Germany in 2023, by device (in billion euros). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/388580/digital-advertising-expenditure-in-germany/
RMS. "Digital Advertising Spending in Germany in 2023, by Device (in Billion Euros)." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/388580/digital-advertising-expenditure-in-germany/
RMS, Digital advertising spending in Germany in 2023, by device (in billion euros) Statista, https://www.statista.com/statistics/388580/digital-advertising-expenditure-in-germany/ (last visited June 18, 2024)
Digital advertising spending in Germany in 2023, by device (in billion euros) [Graph], RMS, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/388580/digital-advertising-expenditure-in-germany/