Turnover of advertising and market research sector in Italy 2013-2022

Published by Statista Research Department, Apr 14, 2024
The turnover of the advertising and market research industry in Italy increased by 1.3 billion euros (+10.34 percent) in 2022 in comparison to the previous year. With 13.8 billion euros, the turnover thereby reached its highest value in the observed period.
Turnover is defined by Eurostat as the total of all sales (excluding VAT) of goods and services carried out by the enterprises of a given sector during the reference period.

Find more statistics on the advertising and market research industry in Italy with key insights such as production value and personnel costs.

Annual turnover of the advertising and market research sector in Italy from 2013 to 2022 (in million euros)

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Source

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Release date

March 2024

Region

Italy

Survey time period

2013 to 2022

Supplementary notes

b: Break in time series.
p: Provisional value.
The source adds the following information: Turnover corresponds to market sales of goods or services supplied to third parties, it includes all duties and taxes on the goods or services invoiced by the unit with the exception of the VAT invoiced to its customer, it also includes all other charges - transport, packaging, etc.
Data coverage corresponds to code M73 of CE Rev 2.
*Break in time series

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