According to the study, more than nine in ten U.S. Americans surveyed in 2023 said they planned to use Amazon for their online holiday shopping that year. A total 68 percent of surveyed respondents reported that they would be using the specific website of a brand.
Most popular e-commerce websites for the holiday season among shoppers in the United States in 2023
Characteristic
Share of respondents
Amazon.com
94%
Specific sites of brand that makes products you're purchasing
68%
Walmart.com
65%
Retail sites selling products from multiple brands
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PowerReviews. (August 15, 2023). Most popular e-commerce websites for the holiday season among shoppers in the United States in 2023 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/426721/leading-us-holiday-shopping-retail-sites/
PowerReviews. "Most popular e-commerce websites for the holiday season among shoppers in the United States in 2023." Chart. August 15, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/426721/leading-us-holiday-shopping-retail-sites/
PowerReviews. (2023). Most popular e-commerce websites for the holiday season among shoppers in the United States in 2023. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/426721/leading-us-holiday-shopping-retail-sites/
PowerReviews. "Most Popular E-commerce Websites for The Holiday Season among Shoppers in The United States in 2023." Statista, Statista Inc., 15 Aug 2023, https://www.statista.com/statistics/426721/leading-us-holiday-shopping-retail-sites/
PowerReviews, Most popular e-commerce websites for the holiday season among shoppers in the United States in 2023 Statista, https://www.statista.com/statistics/426721/leading-us-holiday-shopping-retail-sites/ (last visited June 18, 2024)
Most popular e-commerce websites for the holiday season among shoppers in the United States in 2023 [Graph], PowerReviews, August 15, 2023. [Online]. Available: https://www.statista.com/statistics/426721/leading-us-holiday-shopping-retail-sites/