Revenue of Schwarz Gruppe in Germany 2017-2022, by sales division
Discounter fans
German consumers love their discounter supermarkets. Lidl is definitely among those known the best. One of the Schwarz Group’s massively successful companies, it generated increasing revenue in recent years, despite the restrictions of the coronavirus (COVID-19) pandemic during some of them. Lidl also boasts a growing number of stores in Germany, with over 3,200 open in 2021. While Kaufland is known for bulk buying options and deals, it nevertheless does not describe itself as a discounter, but as a supermarket. Both Lidl and Kaufland also offer online shoppingDiscounters are defined not only by offering products at lower prices, but also stand out due to several other features. The goods sold may be stacked up in a more simple way, e.g. in crates or packaging containing multiple units, and other food brands are represented less than private brand products. Discounted technical appliances or clothing can also be found in a discounter supermarket.