Ranking of retail companies based on ad expenditure in Germany 2022

Published by Statista Research Department, Feb 1, 2023
In 2021, Lidl had the highest ad spend in Germany among other retail companies at 459.2 million euros. This statistic shows a ranking of the leading retail companies based on advertising expenditure in Germany in 2022.

Leading retail companies based on advertising expenditure in Germany in 2022 (in million euros)

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Release date

January 2023

Region

Germany

Survey time period

2022

Special properties

Excl. DIY stores and textile stores

Supplementary notes

Gross investments in in traditional ad formats including online advertising (excluding discount campaigns, ad leaflet spending, point-of-sale materials); by distribution channel, trade advertising (excluding additional operators, e.g. travel) and excluding personnel advertising, including image advertising. ¹ Entire business: e-commerce, e-food, cloud

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Statistics on " Retail in Germany "

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Other statistics that may interest you Retail in Germany

Overview

7

Economic situation

8

Sales revenue

8

Companies and employees

8

Distribution channels

5

E-commerce

5

Further related statistics

19

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Topics

Retail in GermanyRetail market worldwideRetail trade in EuropeRetail market in the United StatesRetail chains in China
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