Private label awareness of millennials on food products in the U.S. 2020

Published by
T. Ozbun,
Jan 27, 2022
This statistic depicts private label awareness of Millennials on food products in the United States in 2020. The survey revealed that 72 percent of the respondents were aware of who actually makes or produces the food they eat. The awareness of brands was significantly higher, with 84 percent aware of the store brands.

How aware would you say you are of store brands and who makes/produces what you buy?

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Release date

2021

Region

United States

Survey time period

2020

Number of respondents

1,839 respondents

Age group

20-29 years

Special properties

Millennials (931 women, 908 men)

Supplementary notes

The survey panel weights 15 percent of the total U.S. population.

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