Shoppers' reasons for buying private labels in the U.S.2023

Published by
T. Ozbun,
Apr 17, 2024
When asked what the main reasons were for U.S. consumers buying more private brand items in 2023, 68 percent said because of the price. Another 30 percent stated quality as the main reason for buying more private labels.

Consumers' reasons for buying more private brand items in the United States in 2023

Loading statistic...

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

October 2023

Region

United States

Survey time period

2023

Number of respondents

1,039 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Multiple answers possible.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Private label market in the U.S. "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Private label market in the U.S.

Market overview

6

Private label retail

8

Edible private label

5

Non-edible private label

5

Consumer trends

6

Further Content: You might find this interesting as well

Topics

Private label market in the U.S.Private label market in CanadaPrivate label in EuropePrivate label market in the UKPrivate label market in Italy
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.
Menu