In 2021, advertising taking place within a television program on cable TV achieved a revenue of around 1.6 trillion South Korean won. This type of advertising includes program, subtitle, time check, and piece advertising. It was the most successful format by far, followed by sponsorship advertising. This trend is forecast to continue up to 2023.
Cable TV program provider advertising revenue in South Korea from 2015 to 2021 with forecasts up to 2023, by format
(in billion South Korean won)
Characteristic
2015
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2020
2021
2022*
2023*
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KOBACO. (January 13, 2023). Cable TV program provider advertising revenue in South Korea from 2015 to 2021 with forecasts up to 2023, by format (in billion South Korean won) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/663753/south-korea-cable-tv-ad-revenue-format/
KOBACO. "Cable TV program provider advertising revenue in South Korea from 2015 to 2021 with forecasts up to 2023, by format (in billion South Korean won)." Chart. January 13, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/663753/south-korea-cable-tv-ad-revenue-format/
KOBACO. (2023). Cable TV program provider advertising revenue in South Korea from 2015 to 2021 with forecasts up to 2023, by format (in billion South Korean won). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/663753/south-korea-cable-tv-ad-revenue-format/
KOBACO. "Cable Tv Program Provider Advertising Revenue in South Korea from 2015 to 2021 with Forecasts up to 2023, by Format (in Billion South Korean Won)." Statista, Statista Inc., 13 Jan 2023, https://www.statista.com/statistics/663753/south-korea-cable-tv-ad-revenue-format/
KOBACO, Cable TV program provider advertising revenue in South Korea from 2015 to 2021 with forecasts up to 2023, by format (in billion South Korean won) Statista, https://www.statista.com/statistics/663753/south-korea-cable-tv-ad-revenue-format/ (last visited June 18, 2024)
Cable TV program provider advertising revenue in South Korea from 2015 to 2021 with forecasts up to 2023, by format (in billion South Korean won) [Graph], KOBACO, January 13, 2023. [Online]. Available: https://www.statista.com/statistics/663753/south-korea-cable-tv-ad-revenue-format/