Digital marketing use in the Sweden 2020, by channel

Published by Statista Research Department, Jan 10, 2023
Among leading Swedish companies surveyed in 2020, 31 percent stated they used affiliate marketing and 34 percent said they used pay-per-click. Retargeted advertising was applied in 28percent of responding companies.

Usage of selected digital marketing channels among companies from Sweden as of October 2020

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Source

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Release date

January 2021

Region

Sweden

Survey time period

August to October 2020

Number of respondents

86 respondents

Special properties

among leading Swedish companies

Supplementary notes

The source adds the following information:
"The following selection criteria have been used to identify the companies to include in the study:
• Significant turnover
• Decision-making mainly in Sweden
• No more than one brand in the same in the same industry per company"

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