European consumer reasons for not buying online from another country 2017
This statistic displays the share of European consumers that have found problems when trying to make an online purchase from another country in 2017. 12.8 percent of consumers have experienced a refusal of payment from their country in 2017. As the number of people making online purchases and trust overall in online shopping grows across Europe the number of consumers experiencing issues when purchasing online, especially when buying from another country.