Estimated net ad revenue of internet media in China 2021, by company
Alibaba, Tencent, and Baidu are the major digital ad publishers in China. In 2021, the net digital ad revenue of the e-commerce tycoon Alibaba was estimated to be 35 billion U.S. dollars. The delivery giant Meituan would register the highest year-on-year growth rate at 35.8 percent in digital ad revenue among all ad platforms.