CEE ad spend on TV was forecast to decline by around 24 percent. An exodus of international advertisers from the Russian market due to the war in Ukraine was expected to negatively impact the spending.
Television advertising spending in Central and Eastern Europe reached nearly 7.3 billion U.S. dollars in 2021, up from approximately 6.5 billion U.S. dollars in the previous year. In 2022, the Television advertising expenditure in Central and Eastern Europe (CEE) from 2000 to 2024 (in million U.S. dollars)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you TV advertising in Europe
Overview
5
- Premium Statistic Television advertising spending in Western Europe 2000-2024
- Premium Statistic Television ad spend growth in Western Europe 2000-2024
- Premium Statistic Television advertising spending in Central and Eastern Europe 2000-2024
- Premium Statistic Television ad spend growth in Central and Eastern Europe 2000-2024
- Premium Statistic TV advertising inflation rate in Europe 2023, by country
United Kingdom
8
- Premium Statistic TV advertising spending in the UK 2012-2022, by format
- Premium Statistic TV net advertising revenue in the UK 2009-2022
- Premium Statistic TV advertising revenue in the United Kingdom (UK) 2013-2022, by source
- Premium Statistic B2B TV ad spend in the UK 2018-2022
- Premium Statistic FAST ad revenue in the UK 2021-2027
- Premium Statistic Number of TV ads seen daily per person in the United Kingdom (UK) 2005-2021
- Premium Statistic Adults' exposure to TV ads in the United Kingdom (UK) 2008-2021
- Premium Statistic Food ad spend on television in the UK 2019-2021
Germany
8
- Premium Statistic TV advertising revenues in Germany 2017-2027
- Premium Statistic TV and video streaming ad revenue in Germany 2015-2023
- Premium Statistic Online TV ad revenue in Germany 2017-2027
- Premium Statistic Gross television advertising spending in Germany 2022-2024
- Premium Statistic TV ad revenue in Germany 2022, by marketer
- Premium Statistic TV ad spend growth in Germany 2023, by industry
- Premium Statistic Net advertising revenue of private TV broadcasters in Germany 2005-2022
- Premium Statistic Gross advertising revenue of TV channels in Germany 2021
France
8
- Premium Statistic Television advertising revenues in France 2017-2023
- Premium Statistic Leading new TV advertisers by amount invested in France 2016-2021
- Premium Statistic TV & professional video share of ad expenditure in France 2014-2027
- Premium Statistic Duration of television commercials in seconds in France 2009-2021
- Premium Statistic Number of commercials on television in France 2009-2021
- Basic Statistic Food ad spend on television in France 2019-2021
- Basic Statistic Retail ad spend on television in France 2019-2021
- Premium Statistic Top categories advertising on TV in France 2021, by spend share
Italy
7
- Premium Statistic TV ad spending in Italy 2019-2022
- Premium Statistic Connected television ad spending in Italy 2016-2025
- Premium Statistic Online television ad spending in Italy 2016-2025
- Premium Statistic Distribution of TV ad spend in Italy by sales house January-August 2021
- Premium Statistic TV ad revenue in Italy 2019-2022, by broadcaster
- Premium Statistic Automotive ad spend on television in Italy 2019-2021
- Premium Statistic Cosmetics & personal care ad spend on television in Italy 2019-2021
Spain
7
- Premium Statistic Television advertising expenditure in Spain 2016-2022
- Premium Statistic Free TV advertising revenue in Spain 2015-2022
- Premium Statistic Pay TV ad spending in Spain 2019-2022
- Premium Statistic Online TV ad spending in Spain 2017-2026
- Premium Statistic Connected TV ad spend in Spain 2019-2023
- Premium Statistic Food ad spend on television in Spain 2019-2021
- Premium Statistic Cosmetics & personal care ad spend on television in Spain 2019-2021
Further related statistics
17
- Growth in TV advertisement expenditure in MENA 2010-2024
- Terrestrial TV advertising expenses in Japan 2014-2023
- Terrestrial TV advertising expenses share Japan 2023, by industry
- Satellite TV advertising expenses in Japan 2014-2023
- TV advertising spending change in the UAE 2008-2015
- TV advertising spending in the UK 2012-2022, by format
- NFL regular season TV ad spend in the U.S. 2010-2016
- Largest national TV advertisers in the U.S. March 2019
- TV advertising spending of tax preparation services in the U.S. 2018
- Advertising expenditure share of TV channels in Germany 2015
- National TV ad spend in the U.S. 2010-2021
- TV advertising spending change in South Korea 2008-2015
- TV advertising spending change in Australia 2008-2015
- Companies with highest TV ad spending increases in Germany 2023
- Opinion on frequency of ad breaks on secondary commercial TV in the UK 2014-2018
- Cinema advertising spending share in Australia 2008-2015
- Level of excitement at Grammy Awards ads in the U.S. 2017, by race
Further Content: You might find this interesting as well
Statistics
- Growth in TV advertisement expenditure in MENA 2010-2024
- Terrestrial TV advertising expenses in Japan 2014-2023
- Terrestrial TV advertising expenses share Japan 2023, by industry
- Satellite TV advertising expenses in Japan 2014-2023
- TV advertising spending change in the UAE 2008-2015
- TV advertising spending in the UK 2012-2022, by format
- NFL regular season TV ad spend in the U.S. 2010-2016
- Largest national TV advertisers in the U.S. March 2019
- TV advertising spending of tax preparation services in the U.S. 2018
- Advertising expenditure share of TV channels in Germany 2015
- National TV ad spend in the U.S. 2010-2021
- TV advertising spending change in South Korea 2008-2015
- TV advertising spending change in Australia 2008-2015
- Companies with highest TV ad spending increases in Germany 2023
- Opinion on frequency of ad breaks on secondary commercial TV in the UK 2014-2018
- Cinema advertising spending share in Australia 2008-2015
- Level of excitement at Grammy Awards ads in the U.S. 2017, by race
Zenith. (June 8, 2022). Television advertising expenditure in Central and Eastern Europe (CEE) from 2000 to 2024 (in million U.S. dollars) [Graph]. In Statista. Retrieved June 16, 2024, from https://www.statista.com/statistics/799866/tv-ad-spend-in-central-and-eastern-europe/
Zenith. "Television advertising expenditure in Central and Eastern Europe (CEE) from 2000 to 2024 (in million U.S. dollars)." Chart. June 8, 2022. Statista. Accessed June 16, 2024. https://www.statista.com/statistics/799866/tv-ad-spend-in-central-and-eastern-europe/
Zenith. (2022). Television advertising expenditure in Central and Eastern Europe (CEE) from 2000 to 2024 (in million U.S. dollars). Statista. Statista Inc.. Accessed: June 16, 2024. https://www.statista.com/statistics/799866/tv-ad-spend-in-central-and-eastern-europe/
Zenith. "Television Advertising Expenditure in Central and Eastern Europe (Cee) from 2000 to 2024 (in Million U.S. Dollars)." Statista, Statista Inc., 8 Jun 2022, https://www.statista.com/statistics/799866/tv-ad-spend-in-central-and-eastern-europe/
Zenith, Television advertising expenditure in Central and Eastern Europe (CEE) from 2000 to 2024 (in million U.S. dollars) Statista, https://www.statista.com/statistics/799866/tv-ad-spend-in-central-and-eastern-europe/ (last visited June 16, 2024)
Television advertising expenditure in Central and Eastern Europe (CEE) from 2000 to 2024 (in million U.S. dollars) [Graph], Zenith, June 8, 2022. [Online]. Available: https://www.statista.com/statistics/799866/tv-ad-spend-in-central-and-eastern-europe/