Main influencing aspects to exhibit at trade shows 2020-2021
According to a global survey conducted in the second half of 2021, the quality of visitors was the main factor influencing the decision of exhibitors to participate in trade shows. This aspect was mentioned in the second quarter of 2021 by a higher share of respondents than in the same period of 2020, when 81 percent of survey participants chose it as a major influencing consideration for their decision.
