D. Tighe
Research expert covering consumer behavior, sporting goods retail, and the global toy industry.
Get in touch with us nowIn the financial year ended March 31, 2024, the sales generated through Bandai Namco's Dragon Ball intellectual property amounted to approximately 930 million U.S. dollars worldwide. Dragon Ball was the company's most lucrative IP until this year: with net sales at roughly 960 million U.S. dollars, Mobile Suit Gundam became the company's largest groupwide IP as of the fiscal year of 2024.
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