Impact of the coronavirus on pay TV cancelation in the U.S. 2020-2021

Published by
Julia Stoll,
Aug 12, 2022
As of February 2021, nearly 90 percent of U.S. consumers would have still canceled their pay TV subscription if the coronavirus pandemic had not happened. This marks an increase of 20 percent compared the survey period in July 2020.

Share of U.S. consumers who would have still canceled their pay TV service if COVID-19 had not happened from July 2020 to February 2021

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Release date

March 2021

Region

United States

Survey time period

July 2020 to February 2021

Number of respondents

3,008 respondents

Age group

14-74 years

Special properties

among those who canceled within the past three months and watch at least one hour of TV per week

Method of interview

Online survey

Supplementary notes

Original question: "Would you have still cancelled your cable, satellite, or telco service if Covid hadn't happened?"

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