Most renown sports sponsors in Spain 2022

Published by
Ana M. López,
May 22, 2024
According to the Sponsorship Awareness Index 2022, Coca-Cola is the brand most associated with sport sponsorship in Spain, scoring over 80 points in the Sponsorship Awareness Index (SAI). Movistar and Santander ranked as second and third most popular sports sponsors in the country, respectively.

Leading sports sponsorship brands in Spain 2022, based on awareness (index score)

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Release date

January 2023

Region

Spain

Survey time period

2022

Special properties

survey conducted in Madrid, Barcelona, Sevilla, and

Supplementary notes

*The Sponsorship Awareness Index (SAI) shows the brands that the population associates with certain sports. Sports equipment brands are not included (except for eSports).

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