Most chosen home care brands in Europe 2022, by consumer reach points

Published by
Dominique Petruzzi,
Jun 22, 2023
This statistic presents the leading twenty home care brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in Europe in 2022. That year, Fairy was the leading brand for home care in Europe, with approximately 228 million consumer reach points. Lenor and Finish ranked in second and third place, with 198 million and 123 million consumer reach points, respectively.

Leading 20 home care brands ranked by consumer reach points in Europe in 2022 (in millions)

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Release date

June 2023

Region

Europe

Survey time period

2022

Supplementary notes

* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

Date of release is date of consultation.

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