Social media reach among LGBT consumers in Canada 2017, by gender
This statistic presents information on the share of LGBT consumers who used selected social media networks in the past 30 days in Canada as of July 2017, sorted by gender. The data reveals that Facebook was the most popular social media platform among gay/bisexual men and lesbians/bisexual women, followed by YouTube. Twitter usage was similar for each gender, however whilst just 16 percent of women had used Tumblr in the last 30 days, the figure for male respondents was twenty percent higher.