Purchasing groceries on the internet or from online shops 2019-2023

Published by Statista Research Department, Nov 7, 2023
In 2023, around 5.31 million people in Germany aged 14 and over indicated that the groceries for their household were purchased on the internet or in an online shop. This graph shows the results of a survey in Germany on the purchase of groceries using the internet or from online shops from 2019 to 2023.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Number of people in Germany who purchase groceries for their household on the internet or from online shops from 2019 to 2023 (in millions)

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Release date

June 2023

Region

Germany

Survey time period

2019 to 2023

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2019: 23,318 respondents, representing 70.60 million people
2020: 23,191 respondents, representing 70.64 million people
2021: 22,563 respondents, representing 70.54 million people
2022: 23,015 respondents, representing 70.60 million people
2023: 23,524 respondents, representing 70.08 million people

You can find more information on the methodology of the study here. The question in the survey was worded as follows: “Where do you purchase the groceries for your household from, from which of these stores here? (Circling everything applicable!)”

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