Nordstrom retail sales share worldwide 2015-2022, by channel
In 2022, the in-store sales channel accounted for 62 percent of Nordstrom's retail sales. In comparison, the digital sales channel accounted for 38 percent. Nordstrom's online sales and digitally assisted store sales are made up of Buy Online, Pick Up in Store (BOPUS), Ship to Store, Reserve Online, Try in Store (Store reserve) and Style Board sales.