Guatemala: growth of TV reach due to COVID-19

Published by
A. Guttmann,
Jan 5, 2023
First case of a person infected with the novel coronavirus in Guatemala was reported on March 13, 2020 (Friday). The following weekend — March 14 and 15 —, 12.71 percent of Guatemalan population watched TV on average, compared to 10.95 percent the weekend earlier. One week later, during the weekend of March 21 and 22, the share increased further to 14.54 percent. For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

Average share of population watching TV in Guatemala from March 2 to 22, 2020

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Release date

March 2020

Region

Guatemala

Survey time period

March 2 to 22, 2020

Special properties

6:00 to 24:00

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