In 2023, the e-commerce market value in Thailand was forecasted to reach around 900 billion Thai baht, which was a continual increase compared to the market value since 2019. This increase goes hand in hand with the country's rising number of e-commerce users.
Leading e-commerce platforms
Thai shoppers have a variety of choices for purchasing products online. Although there is a wide selection of platforms available, e-marketplaces are the most popular online shopping channels among Thai consumers, followed by social commerce platforms such as Facebook, Instagram, and Twitter. Some of the most popular and widely used e-commerce platforms in Thailand are Lazada and Shopee. In the first quarter of 2022, Lazada recorded total monthly web visits of around 36.9 million visits, whereas Shopee had about 57 million visits in that same period.
Online shopping behavior
With the increasing number of online shoppers, the average spending continues to rise. An estimation shows that, in 2023, average spending could reach nearly nine thousand Thai baht per user. A survey found that the most preferred benefit while purchasing online was easy return, followed by ease of payment. The concept of return was not common in Thailand until recent years, when international brands such as Zara, H&M, Uniqlo, and more incorporated it. E-commerce platforms also offer returns. In some cases, customers can deny the package upon arrival. In terms of challenges for online shopping, payment trust was the major concern.
E-commerce market value in Thailand from 2015 to 2022, with a forecast for 2023 and 2024
(in billion Thai baht)
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Market value in brillion Thai baht
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SCB Economic Intelligence Center. (August 4, 2023). E-commerce market value in Thailand from 2015 to 2022, with a forecast for 2023 and 2024 (in billion Thai baht) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1115125/thailand-e-commerce-market-value/
SCB Economic Intelligence Center. "E-commerce market value in Thailand from 2015 to 2022, with a forecast for 2023 and 2024 (in billion Thai baht)." Chart. August 4, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1115125/thailand-e-commerce-market-value/
SCB Economic Intelligence Center. (2023). E-commerce market value in Thailand from 2015 to 2022, with a forecast for 2023 and 2024 (in billion Thai baht). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1115125/thailand-e-commerce-market-value/
SCB Economic Intelligence Center. "E-commerce Market Value in Thailand from 2015 to 2022, with a Forecast for 2023 and 2024 (in Billion Thai Baht)." Statista, Statista Inc., 4 Aug 2023, https://www.statista.com/statistics/1115125/thailand-e-commerce-market-value/
SCB Economic Intelligence Center, E-commerce market value in Thailand from 2015 to 2022, with a forecast for 2023 and 2024 (in billion Thai baht) Statista, https://www.statista.com/statistics/1115125/thailand-e-commerce-market-value/ (last visited June 18, 2024)
E-commerce market value in Thailand from 2015 to 2022, with a forecast for 2023 and 2024 (in billion Thai baht) [Graph], SCB Economic Intelligence Center, August 4, 2023. [Online]. Available: https://www.statista.com/statistics/1115125/thailand-e-commerce-market-value/