Monthly Google Ads cost-per-click in Australia 2019-2023, by industry
In May 2023, the cost-per-click of insurance industry Google ads amounted to 7.64 U.S. dollars per click. This was an reduction of than one U.S. dollar from May 2021. Most industries saw a drop in cost-per-click in March 2020, most likely influenced by an increase in coronavirus infections in Australia at that time.