Disposition towards fashion retailers in Italy after COVID crisis 2020, by age group
The Coronavirus crisis changed a number of habits in the Italian population. Did it have an impact also on Italians' opinions about fashion retailers? A survey conducted in July 2020 found that the age group whose opinions changed the least was the 55+ one. On the other hand, almost 30 percent of respondents in the 18-34 age group were considering shopping for clothing and fashion less often after the COVID-19 crisis. The same age group was also more concerned than others about purchasing from sustainable brands.
