Share of items bought during COVID-19 pandemic online in China 2020, by type

Published by
Xin Ou,
Feb 27, 2024
According to a survey conducted among Chinese consumers in June 2020, nearly half of respondents said they purchased articles of everyday use through online shopping platforms during the COVID-19 pandemic. Also, around 23.6 percent of respondents shopped protective equipment such as face masks online.

Leading products during coronavirus COVID-19 pandemic on e-commerce platforms in China as of June 2020, by type

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Release date

July 2020

Region

China

Survey time period

June 2020

Number of respondents

1,000 respondents

Special properties

among Chinese consumers who shopped online and offline in the past year

Method of interview

Online survey

Supplementary notes

The survey was conducted among respondents:
41 percent female and 59 percent male;
13.9 percent born between 1950 and 1979, 36.1 percent born between 1980 and 1989, 50 percent born between 1990 and 1999.

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Statistics on " Shopping behavior in China "

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Overview

5

Purchase channels

5

Payment methods

5

Purchase decisions

5

Online shopping

5

Ethical shopping

5

COVID-19 impact

5

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Topics

Shopping behavior in ChinaE-Commerce in ChinaOnline grocery shopping in the United StatesRetail industry in ChinaGrocery shopping in China
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