Colombia: consumer reaction when preferred brands are out of stock 2020
According to a survey carried out in Colombia during March 2020, the majority of respondents, 66.1 percent, said that they would buy another brand in case they did not find their preferred one. In contrast, nearly 24 percent said they would go to another place to buy the specific brand.
During the same survey, nearly 57 percent of respondents preferred to do grocery shopping at D1, a hard discount supermarket operated by Koba Colombia S.A.S.
During the same survey, nearly 57 percent of respondents preferred to do grocery shopping at D1, a hard discount supermarket operated by Koba Colombia S.A.S.
