CTV ad spend share in the U.S. 2020-2024, by company
Hulu was projected to account for 15.5 percent of the connected TV (CTV) advertising spending in the United States in 2022. YouTube's share was projected to amount to 13.3 percent, while Roku's was expected to amount to 10.1 percent. Advertising on CTVs is a growing trend combining the ease of online advertising and the reach of TV. Tailored, skippable ads can be served to target audiences while they are streaming video content on their TVs.