According to a 2023 survey among Australian shoppers, clothing and accessories were the most bought product category on social media platforms, at 23 percent of respondents, followed by tickets at 14 percent. Moreover, home and garden, books and magazines, and sporting goods were the top-three categories social shoppers would consider purchasing.
Leading social commerce categories purchased from in Australia in 2023
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Other statistics that may interest you Social commerce in Australia
Global overview
6
- Premium Statistic Leading social commerce platforms worldwide 2023, by country
- Premium Statistic Social media offering the best social commerce experience worldwide 2023
- Premium Statistic Share of social commerce buyers worldwide 2023, by country
- Premium Statistic Consumers who bought an item after seeing it on social media 2023, by country
- Premium Statistic Main drivers for increased social media purchases worldwide 2023
- Premium Statistic Countries with highest and lowest social commerce engagement 2022
Social media usage
5
- Premium Statistic Social media users as a percentage of the total population Australia 2015-2022
- Premium Statistic Social network usage by brand in Australia 2024
- Premium Statistic Leading social media apps downloaded in Australia 2024
- Premium Statistic Consumers who use social media for online shopping Australia 2020-2024
- Premium Statistic Consumer reasons for following businesses and brands on social media Australia 2020
Social commerce usage
5
- Premium Statistic Share of social commerce shoppers APAC 2023, by country
- Premium Statistic Social commerce usage Australia 2023, by social media platform
- Premium Statistic Leading social commerce categories Australia 2023
- Premium Statistic Share of shoppers purchasing through social media Australia 2023, by generation
- Premium Statistic Gender breakdown of social commerce shoppers Australia 2020
Social buyer behavior
5
- Premium Statistic Frequency of shoppers purchasing through social media Australia 2023
- Premium Statistic Leading drivers for social commerce Australia 2023
- Premium Statistic Shoppers who shopped from international brands on social media Australia 2022, by age
- Premium Statistic Leading online sources used for product research among shoppers Australia 2023
- Premium Statistic Sources used to discover products and brands among online shoppers Australia 2023
Trend: live commerce
5
- Premium Statistic Main social networks for purchases during live streaming events 2022
- Premium Statistic Global consumer appetite for livestream commerce 2021, by region
- Premium Statistic Live commerce awareness among consumers Australia 2023
- Premium Statistic Consumer participation in live shopping events Australia 2023
- Premium Statistic Reasons for participating in live shopping events Australia 2023
Further related statistics
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- U.S. social media usage by internet users to connect with brands 2016
- Top online discovery channels for clothing buyers in the U.S. 2023
- U.S. consumer interest in purchasing products discovered via social media 2017
- U.S. Millennial interest in purchasing products discovered via social media 2017
- U.S. consumer influence factors to purchase a retail product via social media 2017
- Influence of social media on U.S. consumer purchasing decisions 2018
- Most used social commerce platforms by digital shoppers in the U.S. 2023
- U.S. consumer actions after discovering a product in a brands social media post 2017
- Share of e-purchases in Russia in 2018, by impulse or planned
- Russia: share of impulse and planned e-purchases 2018, by category
- E-shopping delivery services in Russia in 2018, by experience
- Online sources consulted for Christmas shopping in Spain 2019
- Lead export volume from Australia FY 2014-2023, by type
- Freedom to express beliefs as source of happiness for Australians 2019
- Share of imported buckwheat Australia 2020, by country of origin
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Statistics
- U.S. social media usage by internet users to connect with brands 2016
- Top online discovery channels for clothing buyers in the U.S. 2023
- U.S. consumer interest in purchasing products discovered via social media 2017
- U.S. Millennial interest in purchasing products discovered via social media 2017
- U.S. consumer influence factors to purchase a retail product via social media 2017
- Influence of social media on U.S. consumer purchasing decisions 2018
- Most used social commerce platforms by digital shoppers in the U.S. 2023
- U.S. consumer actions after discovering a product in a brands social media post 2017
- Share of e-purchases in Russia in 2018, by impulse or planned
- Russia: share of impulse and planned e-purchases 2018, by category
- E-shopping delivery services in Russia in 2018, by experience
- Online sources consulted for Christmas shopping in Spain 2019
- Lead export volume from Australia FY 2014-2023, by type
- Freedom to express beliefs as source of happiness for Australians 2019
- Share of imported buckwheat Australia 2020, by country of origin
PayPal. (October 3, 2023). Leading social commerce categories purchased from in Australia in 2023 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1229012/australia-leading-social-commerce-categories/
PayPal. "Leading social commerce categories purchased from in Australia in 2023." Chart. October 3, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1229012/australia-leading-social-commerce-categories/
PayPal. (2023). Leading social commerce categories purchased from in Australia in 2023. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1229012/australia-leading-social-commerce-categories/
PayPal. "Leading Social Commerce Categories Purchased from in Australia in 2023." Statista, Statista Inc., 3 Oct 2023, https://www.statista.com/statistics/1229012/australia-leading-social-commerce-categories/
PayPal, Leading social commerce categories purchased from in Australia in 2023 Statista, https://www.statista.com/statistics/1229012/australia-leading-social-commerce-categories/ (last visited June 18, 2024)
Leading social commerce categories purchased from in Australia in 2023 [Graph], PayPal, October 3, 2023. [Online]. Available: https://www.statista.com/statistics/1229012/australia-leading-social-commerce-categories/