Businesses with the highest advertising expenditures in Japan 2021

Published by Statista Research Department, Sep 27, 2023
With an annual expenditure of 260 billion Japanese yen, Sony Group was the leading company based on advertising spending in Japan as of August 2021. The consumer electronics and media entertainment conglomerate was followed by Nissan and Aeon.

Leading companies based on advertising spending in Japan as of August 2021 (in billion Japanese yen)

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Release date

February 2022

Region

Japan

Survey time period

as of August 2021*

Supplementary notes

*Based on financial information provided by the companies between September 2020 and August 2021.

100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022.

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