In 2022, the instant noodle brand Lucky Me was the most preferred food brand in the Philippines, with a penetration rate of 98.9 percent. Aside from Lucky Me, the other food brands on the list were condiments and seasoning brands such as Maggi and Ajinomoto.
Most preferred FMCG brands in the food category in the Philippines in 2022, by penetration rate
Characteristic
Penetration rate
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Penetration rate refers to the percentage of households that have bought a product from a certain brand at least once.
The source does not provide a publication date. Release date was date accessed.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kantar Worldpanel. (July 31, 2023). Most preferred FMCG brands in the food category in the Philippines in 2022, by penetration rate [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1248995/philippines-penetration-rate-of-preferred-food-brands/
Kantar Worldpanel. "Most preferred FMCG brands in the food category in the Philippines in 2022, by penetration rate." Chart. July 31, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1248995/philippines-penetration-rate-of-preferred-food-brands/
Kantar Worldpanel. (2023). Most preferred FMCG brands in the food category in the Philippines in 2022, by penetration rate. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1248995/philippines-penetration-rate-of-preferred-food-brands/
Kantar Worldpanel. "Most Preferred Fmcg Brands in The Food Category in The Philippines in 2022, by Penetration Rate." Statista, Statista Inc., 31 Jul 2023, https://www.statista.com/statistics/1248995/philippines-penetration-rate-of-preferred-food-brands/
Kantar Worldpanel, Most preferred FMCG brands in the food category in the Philippines in 2022, by penetration rate Statista, https://www.statista.com/statistics/1248995/philippines-penetration-rate-of-preferred-food-brands/ (last visited June 18, 2024)
Most preferred FMCG brands in the food category in the Philippines in 2022, by penetration rate [Graph], Kantar Worldpanel, July 31, 2023. [Online]. Available: https://www.statista.com/statistics/1248995/philippines-penetration-rate-of-preferred-food-brands/