Quarterly sales value of heated tobacco in Japan FY 2020-2022

Published by C. Diep, Aug 25, 2023
The sales value of heat-not-burn tobacco products in Japan reached over 365 billion Japanese yen in the fourth quarter of fiscal year 2022. That fiscal year, the total sales exceeded 1.4 trillion yen.
Heated tobacco is growing popular as an alternative to cigarettes since they are partially exempt from the stricter enforcement of smoking bans in Japan.

Quarterly sales value of heat-not-burn tobacco in Japan from fiscal year 2020 to 2022 (in billion Japanese yen)

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Release date

May 2023

Region

Japan

Survey time period

fiscal years 2020 to 2022; the Japanese fiscal year runs from April 1 of the stated year to March 31 of the following year

Supplementary notes

Data prior to fiscal year 2022 come from previous reports.
100 Japanese yen equal 0.70 U.S. dollars or 0.64 euros as of August 2023.
Values have been rounded.

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