U.S. Gen Z and Millennials who made a mobile purchase due to social media 2021

Published by
Stephanie Chevalier,
Oct 25, 2022
In a 2021 survey conducted among more than 350 U.S. Gen Z and Millennials, nearly two-thirds (62 percent) reported making a purchase on their smartphone as a result of branded social media posts and/or content shared by influencers.

Share of Generation Z and Millennials who purchased via smartphone as a result of social media brands' posts and/or influencers' content in the United States as of March 2021

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Release date

March 2021

Region

United States

Survey time period

March 2021*

Number of respondents

350+

Special properties

U.S. Gen Z and Millennials who purchased at least one item on their smartphone

Supplementary notes

* The date given is the one of release.
To the question: "Have you ever purchased at least one item on your smartphone thanks to social media brands’ posts and/or influencers’ content?"
The sources does not provide the type of survey.

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Statistics on " Social commerce in the United States "

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Overview

5

Product categories

4

Social buyers

4

Purchasing behavior

6

Inspiration and influence

6

Advertising and marketing

6

Further related statistics

20

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Topics

U.S. Gen Z & millennials: consumer goods and shopping behaviorFood retail in the United StatesOnline grocery shopping in the United StatesU.S. generations: grocery shopping behaviorShopping behavior in the Netherlands
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