Social media usage for product search in the U.S. 2023, by age

Published by
Stephanie Chevalier,
Dec 4, 2023
In the United States, Gen Z are the most likely to search for product information through social media platforms. According to a survey conducted in 2023, over a third (35 percent) of U.S. shoppers between 18 and 26 years old start the purchasing process through this shopping channel.

Share of shoppers using social media to search for product information in the United States in 2nd quarter 2023, by generational cohort

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

December 2023

Region

United States

Survey time period

Q2 2023

Age group

18-77 years

Supplementary notes

In the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czech Republic, and Greece. A minimum of 1,000 survey respondents represented each country.

The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.

The release date is the date of last access.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Social commerce in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Social commerce in the United States

Overview

5

Product categories

4

Social buyers

4

Purchasing behavior

6

Inspiration and influence

6

Advertising and marketing

6

Further Content: You might find this interesting as well

Topics

Social commerce in the United StatesSocial media usage in the United StatesSocial commerceSocial commerce in EuropeMobile social media usage in the United States
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.
Menu