Main digital processes adopted in the exhibition industry in Europe 2021, by country
During the coronavirus (COVID-19) pandemic, exhibition companies worldwide canceled several in-person events and explored digital formats in 2020 and 2021. According to a June 2021 study, 69 percent of exhibition companies in Spain and 56 percent of exhibition companies in the United Kingdom added digital services or products around their existing exhibitions. Meanwhile, 45 percent of surveyed businesses in Germany and 33 percent in France developed a digital transformation or strategy for individual exhibitions or products.
