Most effective ad formats for mobile app user acquisition worldwide 2022

Published by Statista Research Department, Mar 13, 2024
According to a 2022 survey of app developers worldwide, full-screen video ads were considered the most effective ads to acquire new app users, with 51 percent of respondents signaling this format. Social video ads ranked second, with 46 percent of respondents reporting them as the most effective ad formats for app user acquisition. In-feed video ads ranked third, with 41 percent of app developers finding them effective to gain new users.

Most effective digital advertising formats for mobile app user acquisition according to app developers worldwide as of 2nd quarter 2022

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Release date

September 2022

Region

Worldwide

Survey time period

Q1 and Q2 2022

Number of respondents

142 respondents

Special properties

among app developers, publishers, and marketers

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Statistics on " Mobile marketing and advertising worldwide "

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Other statistics that may interest you Mobile marketing and advertising worldwide

Overview

7

Segments

4

Metrics

8

Risks & ad fraud

5

Audience

8

Further related statistics

20

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Topics

Social media advertising and marketing worldwideSocial mediaBrands on social mediaFacebook advertising and marketingX (formerly Twitter) advertising and marketing
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
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For teams up to 5 people
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per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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