Growth of digital media budgets worldwide 2024, by format

Published by Statista Research Department, Mar 13, 2024
During a survey published in November 2023, 25 percent of responding global brands stated they were planning to significantly increase their retail media budgets in 2023. Another 35 percent said they were planning to slightly increase them.

Expected change in digital media budgets worldwide in 2024, by format

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Sources

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Release date

November 2023

Region

Worldwide

Survey time period

as of November 2023

Number of respondents

92 respondents

Supplementary notes

The source does not specify the date of the survey. The date provided is the publication date.
Some figures calculated by Statista based on data provided by the source.
The 92 global brands surveyed had a collective annual advertising spending of over 50 billion U.S. dollars.

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