Most popular social media apps in Japan 2023, based on downloads

Published by Statista Research Department, Jan 29, 2024
Threads was downloaded close to 8.5 million times in Japan in 2023, which made it the leading social network app in terms of downloads during that year. It was followed by Instagram, X (formerly known as Twitter), and BeReal.

Leading social network apps in Japan in 2023, based on downloads (in millions)

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Release date

January 2024

Region

Japan

Survey time period

January to December 2023

Special properties

total number of downloads registered during the period; iPhone/iPad App Store and Google Play

Supplementary notes

Values have been rounded.

Release date given here is the date of data access.

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Statistics on " Social media usage in Japan "

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Overview

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Penetration rates of major services

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Penetration rates of major services by gender

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Penetration rates of major services by age group

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Social media apps

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User behavior

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Topics

Social media usage in JapanInternet usage in JapanMobile internet usage in JapanInfluencer marketing in JapanApp usage in Japan
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