Global share of users watching content via streaming services Q3 2023, by country
Worldwide, 91.7 percent of internet users watched content via streaming services each month as of the third quarter of 2023. People from the South Africa were using video streaming platforms the most, with 98 percent of respondents to the survey stating to stream every month. Chile came second, with 97 percent of people watching TV content on streaming platforms, followed by Mexico. By comparison, only 76.1 percent of consumers from Russia indicated to use video streaming services, such as Netflix, on a monthly basis.